Concacaf Gold Cup Broadcast Package
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Client
Concacaf
Sector
- Sports Broadcasting
- Entertainment
- Broadcast Design
Disciplines
- 3D Animation
- Art Direction
- Brand Management
- Broadcast Design
- CGI Modelling
- Concept Generation
- Graphic Design
- Motion Design
- Post Production
- Project Management
Office
UK
Team
- James Brunger
- Jonny O'Reardon
- Caris Iles
- Sean Simmonds
- Josh Sunley
- Batuhan Perker
Concacaf Gold Cup
WORKS once again developed and produced a new On-Air identity & TV Graphics package for Concacaf’s flagship National Team competition for North & Central America - Gold Cup 2023. Working with the existing GC brand, we developed new graphical language and image treatment to convey the vibrant teams and fans in the ultimate celebration of football in the region.
The package was deployed in english and spanish hosted on FOX and broadcast to over 25 countries and OTT on Concacaf Go.
The Gold Cup trophy itself is juxtaposed throughout the sequence as a near untouchable symbol of victory, aspiration and legacy. These elements combine to create a contemporary sequence that is emotionally engaging, excites the viewer and embodies the diversity and prestige of the Gold Cup.
The beauty and emotion of the Gold Cup is most evident in the culturally diverse nature of the competition, it’s competitors and fans. Our concept for the 2023 Gold Cup title sequence embraces this; channelling it into moments of fierce, energetic competition, clashing colours, vivid emotion and vibrant culture as each team vies for glory.
As well as the opening title sequence, we produced TV GFX pack. The task like in any TV GFX delivery is making the information hero whilst delivering the new identity into the graphics. Our animations played a key part to tie the graphics to the sequence.
