Our focus for the Wanda Diamond League was on simplifying and modernising their existing look. The end result is a logo that visually suggests forward movement and progression as well as representing all 3 disciplines on offer at their events - throwing, jumping and running.
We worked with our friends at Wanda Diamond League to develop a comprehensive brand guide to help steer the brand in its infancy, but crucially without restricting it, allowing it to grow and develop.
We were also asked to design & produce a full broadcast toolkit to be used for all on-air & digital programming. Our task was to leverage & elevate the league’s own rich archive footage, by fusing the different disciplines with a fresh & cohesive graphical system that reflects the spirit of the new visual identity.
Our clients include some of the world’s most prestigious and leading brands and global organisations.