A leap into the future
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Client
Wanda Diamond League
Sector
- Sports Branding
- Broadcast Design
Disciplines
- Brand
- Brand Asset Design
- Brand Guidelines
- Brand Identity
- Digital Applications
- Front End Web Design
- Master Artworks
- Motion Design
- Music Remix
- Storyboarding
Office
UK
Team
- Jonny O'Reardon
- James Brunger
- Sean Simmonds
Collaborators
- Sitting Duck Music : Sonic Identity
Redesigning a jewel in athletics.
Our focus for the Wanda Diamond League was on simplifying and modernising their existing look. The end result is a logo that visually suggests forward movement and progression as well as representing all 3 disciplines on offer at their events - throwing, jumping and running.
We worked with our friends at Wanda Diamond League to develop a comprehensive brand guide to help steer the brand in its infancy, but crucially without restricting it, allowing it to grow and develop.
We were also asked to design & produce a full broadcast toolkit to be used for all on-air & digital programming. Our task was to leverage & elevate the league’s own rich archive footage, by fusing the different disciplines with a fresh & cohesive graphical system that reflects the spirit of the new visual identity.
