A leap into the future

Brand | Digital Applications | Motion Design

Client

Wanda Diamond League

Sector

  • Sports Branding
  • Broadcast Design

Disciplines

  • Brand
  • Brand Asset Design
  • Brand Guidelines
  • Brand Identity
  • Digital Applications
  • Front End Web Design
  • Master Artworks
  • Motion Design
  • Music Remix
  • Storyboarding

Office

UK

Team

  • Mark Lucas
  • Jonny O'Reardon
  • James Brunger
  • Sean Simmonds
  • Josh Morris
  • Jon Saull

Collaborators

  • Sitting Duck Music : Sonic Identity

Redesigning a jewel in athletics.

Our focus for the Wanda Diamond League was on simplifying and modernising their existing look. The end result is a logo that visually suggests forward movement and progression as well as representing all 3 disciplines on offer at their events - throwing, jumping and running.

We worked with our friends at Wanda Diamond League to develop a comprehensive brand guide to help steer the brand in its infancy, but crucially without restricting it, allowing it to grow and develop.

We were also asked to design & produce a full broadcast toolkit to be used for all on-air & digital programming. Our task was to leverage & elevate the league’s own rich archive footage, by fusing the different disciplines with a fresh & cohesive graphical system that reflects the spirit of the new visual identity.

Our clients include some of the world’s most prestigious and leading brands and global organisations.

— Let's Talk

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