A new On-Air identity across all FEI disciplines

Art Direction | Motion Design | Sonic Identity

Client

Fédération Equestre Internationale (FEI)

Sector

  • Sports Branding
  • Broadcast Design

Disciplines

  • Art Direction
  • Graphic Design
  • Motion Design
  • Post Production
  • Production Management
  • Project Management
  • Screen Testing
  • Sonic Identity
  • Storyboarding

Office

UK

Team

Collaborators

  • Sitting Duck Music : Sonic Identity
  • Chief TV : Live Action Filming

A robust design system for Broadcast & OTT platforms

A dynamic suite of on-air assets delivering information clearly, whilst capturing the intensity of each discipline and the close bond between horse and rider.

The most important component to FEI was their vast suite of TV Presentation & Score Graphics. We worked closely with timekeepers, data providers, rights holders & host broadcasters to ensure that the new gfx pack would deliver on all levels & across all disciplines – creatively, logically & functionally.

Discipline specific motion graphics are designed to emphasise the action whilst adding a colour theme to each facet of the sport.

Through a series of workshops with the team at FEI, we addressed the existing challenges and explored innovative ways to present the sport to new audiences. Key to the project was delivering on-screen data with more clarity.

Another key factor was to compose bespoke sonic identities. These are derived from a common core melody - a new theme we produced for FEI. From string quartets to electronic beats and samples these sonic fingerprints help the viewer identify with each discipline.

“WORKS did an excellent job of managing the process with multiple stakeholders. It is a complex sport with complex rules and they have translated this into a clean, clear and engaging package for us.”

Vassilis Paradissis, Marketing Manager - FEI