3D Animation | Concept Generation | Promotional Films | Website and Digital Design
FIBA
UK
WORKS has had the pleasure of creating, conceptualizing, producing, and activating the new mascot for the FIBA Basketball World Cup 2023.
Focusing on the power of three, JIP’s creation was influenced and led by the culture and values of the 3 host countries: Japan, Indonesia and Philippines. We created an Origin Story routed in the digital world of gaming and instant messaging, yet one that tied back to the environment - educating young generations of fans about recycling and our social responsibility as a nation.
From this came our mascot, a mascot that not only celebrates the sport of Basketball, but one that is a beacon of responsibility for our planet and a source of education, entertainment, and interaction for children, young people, and adults alike.
© 2023 Works International Design Ltd. - UK, Qatar & Saudi Arabia
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