Our approach to designing these brand-new trophies was to devise concepts, forms and finishes that felt youthful & contemporary, whilst ensuring that they would sit within the existing FIBA trophy family.
The U17’s trophy film highlights the concept of ‘diamond in the rough’. We see the future stars form from rough and organic rock, combined with an infusion of raw gold, creating something new, striking and quite unique - injected with a blast of youth culture, energy and vibrancy.
The U19 launch film explores and re-enforces the creative concept of ‘rising stars’ - using precise, clean, geometric, yet organic animated scenes. A climb up into the light sees mechanical structures forming and interlocking to represent the coming together of teammates; aligning the future stars of the game.
The trophies were produced by Ottewill Silversmiths. After being gilded in gold, they were highly polished and then engraved with patterns across the surface - painstakingly hand painted in layers using a cold enamel. The base & engraving plate section was then assembled to complete the prestigious silverware.