Following a successful competitve tender, our brief was to conceive and produce a new flagship trophy for our long standing partners at FIBA. The silverware needed to respect the heritage of the original trophy, yet look forward to driving the future of Women’s Basketball with its modernity and contemporary finishes.
We also conceived and produced the official launch film for the trophy. Both FIBA & Women’s Basketball’s brand values are deeply embedded in the trophy concept itself and the launch film visualises those concepts further. The CGI Animated piece involved creating a photoreal CG version of the trophy itself, along with developing complex fluid and particle systems to convey the cutting edge construction of the silverware. The result is a carefully considered balance of both elegance and strength.