Shining a new light on the Women’s Game
Bespoke Typeface | Brand | Event Design | Licensing & Retail
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Client
FIFA
Sector
- Sports Branding
Disciplines
- Asset Generation
- Bespoke Typeface
- Brand
- Brand Management
- Event Artwork
- Event Design
- Licensing & Retail
- Motion Design
- Promotion
Office
UK
Team
- Jonny O'Reardon
- Paul Birks
- Tim Addy
- Simon Cornes
- Matt Boddy
- James Brunger
Collaborators
- Simon Griffin : Copywriter
Women’s World Cup France 2019
Creating a unique and memorable event brand is an integral part of building the value and creating a legacy for a prestigious global sports event.
Love of football, modernity, French elegance, Art de Vivre and showcasing France as a world class capital for sport, were the founding values for this brand design project. The theme of Light was our inspiration - a visual metaphor for modernity and progress with the French capital Paris, famous for being the city of light.
We designed a bespoke Event Typeface 'Élégance', especially for the tournament. Its unique styling draws from the attributes of the Official Emblem and represents a classy, timeless, chic approach that purposely references French fashion and culture.
The project included a full event brand rollout generating artworks and assets for 9 stadiums and cities across multiple areas. A huge task, reflecting FIFA's ambition to make this a statement of intent for women’s football. The end result was a landmark World Cup that hit new heights of exposure.
