Shining a new light on the Women’s Game

Bespoke Typeface | Brand | Event Design | Licensing & Retail

Client

FIFA

Sector

  • Sports Branding

Disciplines

  • Asset Generation
  • Bespoke Typeface
  • Brand
  • Brand Management
  • Event Artwork
  • Event Design
  • Licensing & Retail
  • Motion Design
  • Promotion

Women’s World Cup France 2019

Creating a unique and memorable event brand is an integral part of building the value and creating a legacy for a prestigious global sports event.

Love of football, modernity, French elegance, Art de Vivre and showcasing France as a world class capital for sport, were the founding values for this brand design project. The theme of Light was our inspiration - a visual metaphor for modernity and progress with the French capital Paris, famous for being the city of light.

We designed a bespoke Event Typeface 'Élégance', especially for the tournament. Its unique styling draws from the attributes of the Official Emblem and represents a classy, timeless, chic approach that purposely references French fashion and culture.

The project included a full event brand rollout generating artworks and assets for 9 stadiums and cities across multiple areas. A huge task, reflecting FIFA's ambition to make this a statement of intent for women’s football. The end result was a landmark World Cup that hit new heights of exposure.

433m

Digital Views

1.13m

Tickets Sold

10m+

Social Interactions