FIFA World Cup Russia 2018
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Client
FIFA
Sector
- Sports Branding
Disciplines
- Asset Generation
- Brand
- Event Artwork
- Event Design
- Motion Design
- Promotion
Office
UK
Team
- Paul Birks
- Jonny O'Reardon
- Tim Addy
- Simon Cornes
- James Brunger
Trusted to deliver at the highest level, this was our third World Cup in a row following on from South Africa in 2010 and Brazil in 2014.
Our initial task was to create an event dressing concept, adapting and building upon the Official Event Brand. We then began the extensive task of setting up artwork for all areas of the roll-out across all 11 venues, as well as designing a distinct look for the final itself - the pinnacle event in World Football.
Our role also involved producing animated branding for 12 stadia exterior façades, plus the in-bowl big screen infotainment animations.
