Match Hospitality World Cup Qatar 2022
4K CGI Animation | Art Direction | Asset Generation | Brand | Brand Asset Design | Brand Identity | Brand Strategy | CGI Modelling | Motion Design | Print Design | Project Management | Promotional Films | Website and Digital Design
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Client
MATCH Hospitality
Sector
- Sports Hospitality
Disciplines
- 4K CGI Animation
- Art Direction
- Asset Generation
- Brand
- Brand Asset Design
- Brand Identity
- Brand Strategy
- CGI Modelling
- Concept Generation
- Digital Applications
- Motion Design
- Print Design
- Project Management
- Promotion
- Promotional Films
- Website and Digital Design
Office
UK
Team
- Jonny O'Reardon
- Sabrina Malana
- Matt Boddy
- James Brunger
- Dan McMinnis
- Molly Nichols
Collaborators
- Perfect Storm : Developers
- GSP : Interior Design
Destination Doha - Official Hospitality Brand Development
Working with MATCH Hospitality AG, the official hospitality partner for FIFA World Cup Qatar 2022, WORKS assisted and produced countless materials for the launch of sales, elevating the hospitality brands and driving more immersive experiences throughout. Including product branding concepts, logos, and themes, CGI walkthroughs of hospitality spaces, UX/UI design of the e-commerce website, sales brochures, and presentation decks resulting in an upturn in the business for MATCH for the most prestigious footballing event in the calendar.
Product Promo Videos
Multiple Promotional brochures in 5 languages
Website UX/UI Frontend Design
A fully responsive website design developing a better purchase journey and immersive user experience, resulting in fewer empty baskets and more conversions than ever before. The site launched MATCH's first-ever inclusion of accommodation and flights to make it an all-inclusive hospitality site like no other World Cup.
CGI Walkthroughs
Working closely with our interior design partners GSP we brought to life our brand vision for the hospitality suites, taking the core product concepts and moodboards to then developing them into striking yet functional spaces. Careful consideration went into creating a balance of Qatari culture and global style, with the tiered suites themselves ranging from the stylish but accessible Match Club, right up to the exclusive Pearl Lounge.
The basic spaces were designed to specification in CAD, then translated into CG Software, with bespoke furniture and art installations designed and modelled from scratch, before being textured, light & rendered as photo-real assets for use across printed brochures, online platforms and promotional videos.
