In partnership with the Ministry of Sport in Saudi Arabia,
WORKS have created a new brand identity for SSC
(Saudi Sports Company).
The new design for SSC (the only sports broadcaster in
the Kingdom), required a contemporary brand, appealing
to it’s under 30 demographic (70% of the population) but
with longevity to stand the test of time.
The brand systems were created from the very origins
of the country and delivered across a host of materials,
from corporate products to channels and platforms.
The SSC TV GFX needed to be consistent with the brand identity.
In addition to the corporate font, a bespoke lifestyle font, ‘SSC Condensed’ was also created for promotional and on-screen to bring contrast and energy.