Saudi Sports Company Brand

Brand Identity | Broadcast Design




  • Branding
  • TV Graphics


  • Bespoke Typeface
  • Brand
  • Brand Identity
  • Brand Management
  • Broadcast Design
  • Graphic Design
  • Motion Design
  • Project Management
  • Sonic Identity




  • Jonny O'Reardon
  • James Brunger
  • Molly Nichols
  • George Jackson
  • Sean Simmonds
  • Josh Sunley

Saudi Sports Company

In partnership with the Ministry of Sport in Saudi Arabia,
WORKS have created a new brand identity for SSC
(Saudi Sports Company).

The new design for SSC (the only sports broadcaster in
the Kingdom), required a contemporary brand, appealing
to it’s under 30 demographic (70% of the population) but
with longevity to stand the test of time.

The brand systems were created from the very origins
of the country and delivered across a host of materials,
from corporate products to channels and platforms.

A bespoke, exclusive font license, Gateway, was developed in five weights in both Latin and Arabic. This brand font will sit across all SSC brand output, both corporate and on screen.

As well as doing the corporate identity we produced TV graphics.

The SSC TV GFX needed to be consistent with the brand identity.

In addition to the corporate font, a bespoke lifestyle font, ‘SSC Condensed’ was also created for promotional and on-screen to bring contrast and energy.

More to follow...

Our clients include some of the world’s most prestigious and leading brands and global organisations.

— Let's Talk

Client Logos
This field is for validation purposes and should be left unchanged.