In partnership with the Ministry of Sport in Saudi Arabia,
WORKS have created a new brand identity for SSC
(Saudi Sports Company).
The new design for SSC (the only sports broadcaster in
the Kingdom), required a contemporary brand, appealing
to it’s under 30 demographic (70% of the population) but
with longevity to stand the test of time.
The brand systems where created from the very origins
of the country and delivered across a host of materials,
from corporate products to channels and platforms.