Our team conceptualised and created JIP, the mascot for the FIBA Basketball World Cup 2023™.
 
JIP’s origin story was rooted in the digital world of gaming and instant messaging, yet tied back to the environment – educating younger fans about the importance of recycling and social responsibility.
 
From this came the mascot design. A character that celebrated basketball, while being a beacon of responsibility for our planet and an interactive source of informative entertainment for young people and adults alike.

To introduce the mascot to the world, we created a launch video that explained JIP’s creators, conception and mission.

Through a set of animated stings for social media and digital screens at events, we highlighted JIP’s mission. These stings carried cultural references from the three host countries of Japan, Indonesia and Philippines, and expanded JIP’s story.

We then created – for the first time in the Basketball World Cup’s history – a dedicated microsite for the mascot, giving JIP’s fans access to web apps and downloadable content. This created further scope to activate campaigns and build excitement around the event.

We produced a full suite of social media static and animated stickers across various platforms including: Line, WhatsApp, Instagram, TikTok and Facebook.