Longines League of
Nations™ – a FEI
Series
Brand positioning
Logo design
Secondary brand language
Brand guidelines
Event dressing strategy & design
2D animation
3D animation
Broadcast graphics
Broadcast titles
Logo design
Secondary brand language
Brand guidelines
Event dressing strategy & design
2D animation
3D animation
Broadcast graphics
Broadcast titles
FEI commissioned WORKS to develop the identity for LONGINES League of Nations, the pinnacle of jumping team competition. The competition format was reviewed with the aim to elevate the event to the highest level.
With a new format and LONGINES as the title sponsor we had to develop the brand positioning and ensure it encapsulated FEI and LONGINES common values before we could start the visual creative process.
