Molten
Vantaggio Ball
Range
Brand strategy
Secondary brand language
2D animation
3D animation
Secondary brand language
2D animation
3D animation
Molten asked WORKS to develop a brand campaign around their newest range of Vantaggio footballs. The aim was to raise awareness of the brand which had been the supplier of UEFA Europa League’s ball from 2018 to 2024 and UEFA Europa Conference League from 2021.
Play fierce
The inspiration for the brand/campaign was predators (?). Vantaggio models ranged from durable grass roots balls to the UEFA match ready ball featuring ACCENTEC technology. Each model was assigned a predators of which their look and feel originated from.
Exploring
vantaggio
WORKS produced a customer facing film that was built around features and habitats of the predators while a B2B technical film was developed explaining the benefits of each individual model.
