We were commissioned by UEFA to develop the UEFA EURO 2024™ ‘Home of Football’ concept and bring the on-air brand package to life.

In an ambitious first for UEFA, an illustrated titles concept placed the biggest EURO legends of all eras into a single reimagined environment.

We packed the brand-inspired EURO 2024™ stadium with colour and energy, for a tone-setting, larger-than-life celebration of some of the tournament’s most iconic moments.

Employing a frame-by-frame rotopaint technique, we translated UEFA EURO™ archive footage, paying particular attention to facial details and iconic kit designs.

To celebrate the cultural diversity of Germany, fans were represented by a sea of bouncing colour that flows through the country and into the stadium to fill the stands with rhythm and emotion.

Our wider programming elements package presented key EURO 2024™ brand assets, including the Henri Delaunay trophy and host city stadiums, as reimagined 3D models on a map of Europe.