UEFA Women’s
Champions League™
2021–25
Secondary brand language
2D animation
3D animation
Broadcast graphics
Broadcast title sequences
Event dressing design
Having created the previous identities, our goal in 2021 was to refresh the branding for the next tournament tailor it for a growing audience.
We re-crafted the logo’s iconic ring of stars to strengthen the connections concept that also represents the tournament’s aspirational values.
The whole secondary brand system, including colour palettes and graphic elements were designed for a coherent look across all collateral, including on and off-air applications.
The visual identity helped UEFA Women’s Champions League™ set the benchmark for women’s football competitions.
The UEFA women’s
champions
league™ logo
A symbol of achievement, designed to harmonise with the UEFA Champions League™ logo while retaining its unique identity.
A celebration
of legacy
The on-air brand imagined the ‘dream’ trophy design as a physical entity, initially formed and embellished by iridescent light. The titles celebrated the best action from the tournament’s rich legacy, while the sequence culminated with the real trophy that future champions will hold.
Dreams in motion
As part of the new brand identity, we were commissioned to devise and produce a new on-air and digital toolkit. This included opening titles, stings, promos, wipes, studio loops and maps.
A clear vision
on screen
We designed and animated the core on-screen graphics for the package, building a suite of on-brand assets.
